Mindset extended reality (XR) for digital mental health

UK registered businesses and collaborative partners can apply for a share of up to £4M across two strands of the competition. This is for R&D projects that provide digital mental health therapeutic solutions. Interested? Then get in touch to find out more!


Competition closes: 12 October 2022

Invite to interview: 15 November 2022

Interview dates: 05 – 09 December 2022

Applicants notified: 14 December 2022

Project start date & duration: 01 April 2023; between 3-6 months (Strand 1) or 6-24 months (Strand 2)


  • The aim of this competition is to enable improved delivery of mental health and wellbeing services, through the application of immersive technologies.
  • Projects must undertake research and development, in the application of Extended Reality (XR) to provide mental health care solutions and services.
  • XR refers to Extended Reality and covers Augmented Reality (AR), Mixed Reality (MR) and Virtual Reality (VR), haptics, interfaces, platforms and software. These are often referred to as immersive technologies.
  • This would be specifically to explore how digital therapeutic content can provide positive mental health applications and outcomes for both young adults (aged 13 and above) and older adults.
  • Your project must demonstrate that the solution could be applied, trialled and ultimately adopted at scale, to provide a broad benefit to the UK mental health sector.

Specific Themes

  • Projects must focus on a digital mental health therapy through the application of Extended Reality (XR).

Projects that will not be funded

  • early stage research
  • unsuitable for potential trial following an R&D cycle of up to 2 years
  • that are dependent on export performance, or that are dependent on domestic inputs usage


  • Subsidy control and state aid funding rules apply.
  • Projects must be led by a UK registered business, of any size.
  • Collaborators must be UK-registered organisations.
  • Subcontractors are allowed, preferably UK-based, with appropriate and justified costs.

Funding Rates

  • Strand 1 Feasibility Studies: £50,000 and £100,000; 3-6 months duration
  • Strand 2 Industrial Research: £100,000-250,000; 6-24 months duration

For Feasibility Studies or Industrial Research you could get funding for your eligible project costs of:

  • up to 70% if you are a micro or small organisation
  • up to 60% if you are a medium-sized organisation
  • up to 50% if you are a large organisation

For Experimental Development you could get funding for your eligible project costs of:

  • up to 45% if you are a micro or small organisation
  • up to 35% if you are a medium-sized organisation
  • up to 25% if you are a large organisation

Research organisations in your consortium can share up to 30% of the UK total eligible project costs.

How PNO can support you

The UK team has a strong track record in securing some of the most competitive national and European grants on behalf of its clients, with a full understanding of how a project should be presented to stand the highest chance of success. Each year in the UK alone, we are responsible for the submission of more than 100 funding applications across all sectors and priority areas. Based on this extensive experience, through careful project selection and using key insight into how a project should be best positioned, we consistently achieve success rates that are more than 5 times the typical success rates for UK national schemes and EU programmes.

Contact us for further information

     privacy statement is applicable