The 3rd Edition R&D Controlling and Performance Management, which is sponsored by PNO Consultants, is a leading event amongst international innovation managers. Aside from innovation leaders at Johnson & Johnson, Arcelor Mittal, Evonik, BASF, Siemens and Airbus, to name just a few, PNO innovation expert Ron Weerdmeester will be there to introduce the way PNO can enhance, improve and advance the process of R&D Performance.
Innovation Intelligence and R&D Performance: minimising “stupid innovation” 😉
According to European Commission and the European Patent Office up to 30% of all expenditure in R&D is wasted on redeveloping existing inventions[1]. It was estimated that up to 25 Billion EUR is wasted each year in the EU in duplicating research and development work already carried out elsewhere[2]. Innovation Intelligence is a way to map the outside research and development landscape and systematically scan opportunities for innovation insourcing. PNO’s Innovation Intelligence data-mines 300.000 publicly funded research and innovation projects, millions of innovative stakeholders, 3 million patents and 18 million scientific articles in our unique semantic search tool, to explore and map technology developments, evolutionary trends and spot your next collaboration partner.
Discover, Define, Develop, Deliver
The method PNO Consultants has developed, enhances the traditional 4D method: Discover, Define, Develop, Deliver. Although businesses innovate ‘from the customer’ more and more, they mainly use similar methods: in the so-called Discover-phase, customers are interviewed, and market reports are analysed. Although this results in a reasonable view on current problems and desires in markets, it says nothing about the technologies and innovation solutions already out there or currently under development.
PNO uses intelligence to identify who is currently researching your next innovation (Discover), integrate this in the analysis of customer and market needs (Define), to see how new external stakeholders can be involved in technological development (Develop) and ensure the necessary funding to realise the innovation (Deliver). By connecting these steps to intelligence based on unexplored resources, the impact of open innovation sometimes even increases exponentially.
Want to know more?
We are glad to explain the plusses of this new service to attendees. However, if you are not able to attend the Marcus Evans event, we would also love to meet you and tell you more about our approach – at your office or one of our many offices across Europe. Feel free to contact us.
[1] “Why researchers should care about patents” Report by the European Commission and the European Patent Office
[2] CORDIS- QUICK SCAN – a European patent search service https://cordis.europa.eu/news/rcn/7027_en.html
