Performing an early innovation assessment and developing optimal exploitation strategies to facilitate successful market entry.
Water innovation in developing countries
Efficient and sustainable water supply and sanitation is of great importance to developing countries, especially in Africa. Although water supply and sanitation solutions are available in the European market, however most of these solutions are not adapted to the local African context and fail to realize a long-term impact on the economic and social well-being.
MADFORWATER is expected to lead to an increased agricultural production, a higher food security, a decreased food contamination, a decreased cost of waste water treatment, and an increased income and employment in water treatment and agricultural sectors.
PNO Innovation Services participation
Working closely with the other project partners, we will help in deciding on the most suitable water supply and treatment solutions through economic and societal evaluation. We will identify, specify and evaluate the specific costs and benefits of the MADFORWATER solutions in the early stages of innovation.
Our assessment will aid in minimizing risks and associated development costs and enable optimal decision-making on innovation routes. The selected technological approaches and management instruments will be developed into prototypes and tested in several pilot locations in Egypt, Morocco and Tunisia.
To stimulate the uptake of the MADFORWATER results and facilitate future deployment of the developed technologies we will identify exploitation channels and define exploitation strategies. To facilitate the future deployment of the MADFORWATER technologies we will develop business plans that can serve as roadmaps for commercialization. Through this project, we help increase the competitiveness and market penetration of the European
water and irrigation sector in Africa.
For further information about MADFORWATER, please contact Marijn Mulder.
Find out more about MADFORWATER. Visit the MADFORWATER website and LinkedIn page.
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