With the launch of 2 exciting new competitions to support AgriTech innovations we explore key differences in the Farming Futures R&D Fund and the Farming Futures Innovation Programme schemes. Whilst sector specific, these competitions are broad in scope offering the opportunity for the development of technology agnostic solutions to address the challenges faced by farmers, growers and foresters. In this article, we provide some background on these challenges and share our recommendations to help you develop a great application for ultimate funding success.