From the other side of our globe, New Zealand to be precise, we were approached by New Zealand Trade and Enterprise (NZTE), the NZ government’s international business development agency in Europe. For this institute we prepared a medium-term outlook for the major EU horticulture trends to 2030.
The steps that we took
To come up with a thorough and well-founded perspective we took the following steps:
- definition of the priority areas through direct interviews with companies
- tailored research focusing on key future trends in four critical areas of Europe´s horticulture value chain, i.e. production, distribution, consumer behaviour and impact of technology on horticulture production
- mapping of the main European stakeholders in the technology areas and countries of interest
- case study descriptions to help the reader understand the implications and opportunities resulting from these developments in a more practical way
- interviews with key experts of the sector to collect insights.
For all the identified trends and main challenges we provided suggestions to support decision makers to possibly set and plan future investments and strategies. The outlook report and presentation to New Zeeland industries on future of horticulture in Europe is confidential.